In 1999, Jeff Bezos addressed Amazon’s lack of profits.
At the time, many couldn’t understand how a company worth billions continued to lose money every year.
But Bezos had a vision.
Here’s why Amazon was famously unprofitable:
📦 Investing in the future
- Instead of focusing on immediate profits, Amazon was heavily reinvesting in its future—building infrastructure, expanding, and enhancing its customer experience.
- This long-term strategy was all about growth rather than short-term gains.
📦 Delayed gratification pays off
- Bezos knew that delayed gratification was the key to long-term success.
- Today, Amazon is a global giant, proving the power of investing in growth over immediate profits.
🧠 What’s in it for Startups and Entrepreneurs?
Bezos’s story shows that long-term thinking can lead to massive rewards. For entrepreneurs, the lesson is clear—sometimes, it’s better to invest in growth now and reap the benefits later.
Delayed gratification is the key to success!
Are you thinking long-term in your business?
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