When Steve Jobs called out the “Consulting” profession!

In a 1992 talk at MIT Sloan, Steve Jobs shared his critique of consulting and its limitations:

✅ Lack of deep learning

- Jobs argued that consultants often don’t stick around long enough to see the outcomes of their recommendations.

- Without witnessing the real-world impact, they miss the chance to learn from execution.

✅ Growth comes from ownership

- He believed true understanding comes from “owning” a project—staying through the ups and downs, learning from mistakes, and adapting to what works and what doesn’t.

✅ Accountability drives improvement

- Jobs emphasized that being involved in the execution creates accountability, which is essential for meaningful learning and growth.

🧠 What’s in it for Startups and Entrepreneurs?

Here’s what I think: Jobs’s insights are a reminder that real learning happens in the trenches.

Entrepreneurs should focus on staying involved in their projects, taking accountability, and learning from the results—good or bad.

Are you owning your journey from start to finish?

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