Urban Ladder is Redefining Furniture Shopping in India! 🛌 🪑 🛋️
Here’s how →
Urban Ladder, founded in 2012 by Ashish Goel and Rajiv Srivatsa, has emerged as a prominent player in India's online furniture retail space. With a vision to make a million homes beautiful, Urban Ladder offers a unique selection of furniture that combines contemporary aesthetics with functionality, making it a favorite among urban dwellers. It was acquired by Reliance Retail in 2020.
Co-founder and ex-CEO, Ashish Goel, brings a wealth of experience from his previous roles at McKinsey & Company and as CEO of Amar Chitra Katha. His strategic vision for Urban Ladder is to provide an exceptional online furniture shopping experience, driven by a commitment to quality and customer satisfaction. He now serves as a part-time Board Member and Advisor for the company.
Co-founder and former CPTO, Rajiv Srivatsa, played a crucial role in shaping the company's technology and product offerings before stepping down in 2019. His contributions were instrumental in establishing Urban Ladder's reputation for innovative furniture solutions tailored to Indian consumers.
Urban Ladder's Mission:
Urban Ladder stands out in the crowded furniture market with its curated selection of high-quality furniture. The company focuses on craftsmanship and unique designs that cater to the diverse aesthetic preferences of Indian consumers.
The brand is committed to enhancing the furniture buying experience with detailed product descriptions, high-resolution images, and interactive design tools. This customer-centric approach has helped Urban Ladder build a loyal customer base.
Fascinating Facts:
Urban Ladder initially operated exclusively online, which allowed it to maintain lower overheads and offer competitive pricing. Over the years, it has expanded into the offline space with experience centers to provide customers with a tactile shopping experience.
Urban Ladder has formed partnerships with various design firms and introduced services like the Urban Ladder Design Network, enhancing its product offerings and customer service.
In 2020, Urban Ladder was acquired by Reliance Retail, marking a significant milestone in the company's journey. This acquisition has provided Urban Ladder with the resources to expand its reach and scale operations.
With its focus on quality, customer satisfaction, and innovative business practices, Urban Ladder continues to be a leading name in the Indian furniture industry.
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