Superhero is Revolutionizing Investment in Australia! 🇦🇺 💰 🚀
Here’s how →
Founded by John Winters and Wayne Baskin, Superhero has made a name for itself by offering low-cost brokerage services and innovative financial products, making investment more accessible to Australians.
CEO and co-founder, John Winters, brings a wealth of experience from the finance sector, including significant roles at Shaw and Partners and Macquarie Bank. His vision for Superhero was to democratize investing in Australia, making it affordable and accessible for everyone, not just the wealthy.
As the CTO and co-founder, Wayne Baskin's tech expertise has been instrumental in building Superhero's platform. Baskin, who also served as the Deputy CEO of Booktopia, aimed to leverage technology to simplify the investment process, making it more user-friendly and efficient.
Superhero's Mission:
Superhero offers US$2 brokerage on U.S. stocks and a A$2 brokerage for ASX trades up to $20,000. For trades above $20,000, the brokerage is 0.01% of the trade value. This pricing structure makes investing more accessible to a broader segment of the Australian population by lowering the cost barrier to enter the stock market.
Beyond share trading, Superhero introduced Superhero Super in July 2021, a superannuation product that allows Australians to take control of their retirement savings with the same low-cost and user-friendly approach.
Fascinating Facts:
Since launching its ASX trading platform in September 2020, Superhero has attracted more than 300,000 customers, a testament to its appeal among Australian investors looking for an affordable and straightforward way to trade.
Superhero has raised $48 million over 14 months, including a $15 million round in 2021. This funding has supported the platform's rapid growth and development of new products. The $15 million funding round was led by Perennial Partners and included high-profile investors such as Regal Funds Management, Ophir Asset Management, and Alex Waislitz’s Thorney Investment Group.
Superhero rehired one of its original marketers, Rachel Hopping, as its first head of strategy. Hopping's return to the company after a stint at Fintech Australia underscores the strong culture and vision at Superhero.
With its focus on affordability, accessibility, and innovation, Superhero continues to empower Australians to invest and manage their finances with confidence.
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