Elvis Presley’s manager, Colonel Tom Parker, was famous for his unconventional business strategies.
One of his most clever tactics?
Selling “I Hate Elvis” badges.
Here’s why this move was genius:
🎙️ Profiting from both sides
- Parker realized that not everyone loved Elvis, so he capitalized on that too.
- By selling these anti-Elvis badges, Parker earned money from both fans and critics, ensuring that even the haters contributed to Elvis’s fame and fortune.
🎙️ Leaving no earnings untapped
- Parker’s strategy was all about maximizing opportunities.
- Whether people loved or hated Elvis, Parker found a way to turn every interaction into profit.
🧠 What’s in it for Startups and Entrepreneurs?
Colonel Tom Parker’s strategy is a lesson in thinking outside the box. Don’t just focus on your core audience—find ways to leverage all angles of your brand, even those who might not be fans.
Every touchpoint can be an opportunity for growth.
How can you capitalize on all sides of your business?
(Repost if you like it ♻️) 😄
#entrepreneurship #startup #business #founder #founderfragments #elvispresley